Bike Week 2018
June 18-24, 2018 marked the 5th annual Bike Week in Winnipeg – a week long celebration of riding bikes for everyone.
The event kicked off with the week’s flagship event: Bike to Work Day on Monday, June 18. Bike to Work Day began in 2007 as a fun method to encourage cycling and active commuting in Winnipeg, initiated by the newly formed Bike to Work Day planning committee. After a few years of event growth and success the committee chose to expand its offerings to Bike Week, while still maintaining Bike to Work Day as one of its core offerings.
61 events were held throughout Bike Week in every corner of the city (and even outside of the perimeter). This included educational activities, family events, cultural excursions, mechanical assistance and group rides.
A new event in 2018, Ciclovia, wrapped the week long festival up at The Forks, on Sunday, June 24th. While Ciclovia has been happening in Winnipeg for 9 years as part of Downtown Winnipeg BIZ’s ManyFest in the fall, this was the first year it made its way into Bike Week’s schedule, produced by Bike Week Winnipeg. It was a great fit, a full day festival celebrating bicycles and active living catering to families.
It’s worth noting that the event continues to grow in popularity each year, and its reach extends annually. In addition to building on past success, the weather during Bike Week was perfect and a major factor in seeing increased awareness about the event and more participation at all events.
For a detailed report including numbers of pit stops, budget, planning process and marketing overview please review our final report!